Connecting nonprofits and millennial creatives for advertising for the good
creative: for good is a Chicago-based social venture whose aim is to provide nonprofit organizations with word-class advertising materials and creatives with an opportunity to make a difference through their work.
creative: for good was developed as part of the JCC Chicago’s Seed613 Social Entrepreneurship Program.
Intrinsic passion for a cause if what inspires millennials to engage in nonprofit work. On average, 80% of them volunteer for a cause they are passionate about. At the same time, millennials value community and creativity, and appreciate visual sophistication.
On the flip side, nonprofits tend to lack the creative abilities to design the collateral and other advertising materials needed to raise awareness about their causes. Oftentimes, websites and other promotional materials do not have the visual appeal to attract donors and make an impact.